THE MARINERS' BASEBALL EXPERIENCE
An interactive exhibition teaching
casual T-Mobile Park attendees
the basics of baseball
Skills
User Experience
Exhibit/Layout
Prototyping
Timeline
12 weeks
Spring 2026
Software
Rhino
Keyshot
Figma
Team
Emilia Flores
Mentor
Joe Riehl
A LACK IN FLEXIBILITY
Baseball is an old, complicated game that isn't
as intuitive as contact sports, so fans are lacking immediate understanding of the game.
TARGET AUDIENCE
All Stadium Attendees
While ideally targeting the audiences who don't have a clue about the sport, we wanted our experience to be suitable for even the most dedicated fans
Fans shouldn't be discouraged to engage for being a certain "type" of fan
BENCHMARKING
We tested 76 people's understanding of the game to find knowledge gaps
People didn't know how the game works when it goes off script
Stakeholders Map
Our experience should be branded in alignment with the Park, most importantly to drive attendance retention
Persona Map
All fans have a desire for a novel experience, not just novices
RESEARCH INSIGHTS
Lack of interest in the sport stems from information being too dense and disconnected
Fans don't know where to look for information or what they mean. They also don't know when the team is doing well unless huge plays are made that stir crowd reaction.
HOW MIGHT WE
design a system of stadium experiences that invites game-goers of all levels to feel invested in the sport and Mariners culture in the context of teaching basics
MOODBOARD
Modernized, Focused, Bold, Immersive
Early Concepts
A walk-through experience was too choreographed and informational
Final Concept & Refinement
Reintroduced gamification, varied levels of engagement, and opened up the space
Form Iteration
Developing a consistent form language at varying levels of scale,
consistent with stadium environment and Seattle Mariners Branding
01
Ball Holder Prototyping
02
Interaction Tables Form Development
03
Screen Fixture Development
Get a grip station
Learning starts with a pitch! Look through the different types of pitches and what they can do.
Learning different pitch grips helps reinforce how pitches change the game’s outcome.
Visitors can place their hands on the ball over the grip markings to feel each pitch.
Spinning Out station
Spin a baseball on an apparatus to get a sense of how fast pitches are thrown!
Take it with you
For those who don't linger in the concourse... we have a pamphlet!
Follow the scoreboard, the field, and the at-bat; and understand the context of that night's matchup and pitcher
*All video content, interface design, graphics and prints were produced by Emilia Flores*
Thank You~
<— ALL WoRK
